WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.
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WFA members have always been quite humble in accepting that their briefing processes have enormous room for improvement. Bad briefs…
WFA member benchmark exploring how WFA members are incorporating AI in their insights practice.
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As more brands and agencies get excited by generative AI (GenAI), WFA’s Director of Global Sourcing, Laura Forcetti, hosted a…
In episode 31 of the Better Marketing Pod, host David Wheldon speaks with Creative Salon founders Claire Beale and Sonoo Singh on…
We’ll only get better, more effective campaigns when agencies can persuade clients to trust them. Arwa Madhawi explores the…
Overview of the Insight Forum held in Amsterdam, March 2024
WFA research shows that teams are looking at creative and production as well as media in their bid to identify savings for 2024.…
This AI community is designed to help advertisers find the best ways to harness the opportunities of Generative AI while minimising…
WFA member benchmark exploring how WFA members are adapting content at scale
Trying to keep up with AI? Intentful’s Marina Petrova offers a much-needed update and reality check.
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Overview of the Digital Governance Exchange meeting held in London on 14 March 2024.
An Agency Mania Solutions article exploring why CMOs must shift their mindset and focus from "which agencies shoud I hire?" to "How…
WFA member benchmark on green claims and how brands are navigating increasing scrutiny
UN Women, with the support of Vodafone Foundation, published a new study into FTSE 100 companies’ support for employees…
Meeting overview, presentations and briefings from WFA’s Responsible Advertising and Children (RAC) programme meeting on 21…
WFA member benchmark on guidelines on the use of generative AI in marketing creative
The Asutralian national advertiser association, AANA, recently responsed to a consultation carried out by the Australian government…
WFA member benchmark on recommended PR agencies
WFA member benchmark on recommended adaptation/translation agencies, specifically those who can offer copywriting services…
Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 20 February 2024
WFA member benchmark on recommended market research sources of data for market research agency benchmarks
